HERO PRODUCT: Flair - ToyNews

HERO PRODUCT: Flair

The new Gormiti animation series Lords of Nature Return, complete with new figures, accessories and play-sets, has been unveiled. Together with the brand new TV series, a heavyweight TV and marketing campaign is planned?
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With most boys’ toys, a TV series is a major reason for the success of a brand – but with Gormiti it has already been very successful even before a TV series has been broadcast.

September 28th will see the launch of the new Gormiti cartoon series airing daily on NickToons. A move that will ensure the demand for Gormiti toys is greater than ever.

The new Animation series has a different look as each piece is styled in line with the animated cartoon programmes. But it will sit alongside the classic Gormiti series – complementing the range of sets already available.

New larger items have now been introduced, while smaller play-sets are designed to offer good value for money and play value for collectors of the brand.

The new IR Robotic Troncalion has light up eyes, realistic sounds and the ability to move on both two and four legs as it rears up to protect itself and its Lord. Place the 22cm Forest Lord Figure, which is also included, on his back so he can then patrol his land and protect his tribe from the safety of his loyal robotic steed.

Troncalion is the first robotic Gormiti toy and forms an integral part of new TV series making it a must-have for the Christmas wish list.

Alternatively the new Gormiti Guardian Creatures each come with a tribal Lord. The Guardians are there to protect the Lord when in battle and once again will be a regular feature of the TV series.

There are four to collect and with a suggested retail price of around £19.99.

Alongside all the new toys and play-sets are the collectable foil bags which are integral to each series and drive the sales for the entire brand.

TV

The TV series will increase brand awareness for Gormiti, but coupled with that is a high impact TV advertising campaign that will build consumer awareness even further. 10 and 20-second multi-channel ad will be seen through the autumn.

Marketing

Competitions in the boys’ press and consumer PR are ongoing with a focus on the hero products, while a promotional flip book is being developed with Proflix UK to be inserted in the boys’ press. The flip book will demonstrate the animated cartoon whilst holding 20 pages of product information and over 100,000 are planned to be inserted.

Anne-Marie Noon, product manager at Flair, commented: “We are all really excited about the animated cartoon series. It has done phenomenally well in Italy, where it has already been launched, and is a fine fit alongside the rest of the Gormiti brand which in itself has just had the new Atomic series added to the collection.

“The fourth quarter, and 2010, look incredibly promising for this exciting boys’ property,” Noon continued.

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