HERO PRODUCT: Chuggington Interactive

New addition to the collection, Steam Around Old Town Set with Puffer Pete, is being backed with 1,000 TVRs, among other activity.
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‘Real Steam’ is introduced to the Chuggington Interactive experience with the latest product in the range.

The £59.99 set features character engine, Old Puffer Pete with cargo car, interactive destinations which Old Puffer Pete recognises and reacts to up to 100 sounds and phrases. Using ionised water to generate ‘steam’, engines pull up to the Old Steamworks where the push button activates a whistle top to release steam.

The cargo stop, child-powered cranking roundhouse and elevated track layout and accessories, also ensure there is plenty for children to explore. The set – as with all those in the interactive range – has been designed to draw children into a well-recognised world, allowing them to recreate their favourite stories and scenarios with the characters.

The product is supported by 1,000 TVRs alone, in addition to an extensive PR campaign targeting children’s, parenting, regional and online press, plus a bloggers outreach campaign.

The Chuggington Interactive range places its emphasis on an enhanced play experience, collectability and recognisable characters. The range now features almost 30 SKUs of engines, destinations and track accessories.

The Cbeebies TV programme currently airs seven days a week to over 676,000 viewers for a single episode.

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