Bizu is 'a twist on beads' – a bead activity that allows girls to create transforming accessories. The latest addition to Spin Master’s growing creative play portfolio, the product allows girls aged six and over to create bracelets, charms, and necklaces. The jewellery can be twisted to create posable characters, before twisting it back to jewellery again.
With 60 characters stylised in glam, wild, rock, and funky designs, each trend has thousands of possible combinations. Girls can create bracelets, link three together to make a necklace, or use the creations as backpack, bag and mobile phone accessories.
Two and Four Packs of Bizu will be available this month, along with the Bizu Style Studio, which lets kids sort, dispense and style the Bizu characters. The studio has 36 beads, four ultra-rare characters and over 15,000 combinations possible through mixing and matching.
Spin Master will launch the range with TV, print and online marketing support, including a four-month campaign with one of the leading girls’ magazines.
There will also be a Bizu website giving more information about the product, ‘how to’ videos and guides and tips.