Spin Master is expanding its arts and crafts offering with the introduction of fashion accessory, Bizu.
Publish date:
Social count:
10_Bizu 1.jpg

Bizu is 'a twist on beads' – a bead activity that allows girls to create transforming accessories. The latest addition to Spin Master’s growing creative play portfolio, the product allows girls aged six and over to create bracelets, charms, and necklaces. The jewellery can be twisted to create posable characters, before twisting it back to jewellery again. 

Image placeholder title

With 60 characters stylised in glam, wild, rock, and funky designs, each trend has thousands of possible combinations. Girls can create bracelets, link three together to make a necklace, or use the creations as backpack, bag and mobile phone accessories. 

Two and Four Packs of Bizu will be available this month, along with the Bizu Style Studio, which lets kids sort, dispense and style the Bizu characters. The studio has 36 beads, four ultra-rare characters and over 15,000 combinations possible through mixing and matching.

Spin Master will launch the range with TV, print and online marketing support, including a four-month campaign with one of the leading girls’ magazines.

There will also be a Bizu website giving more information about the product, ‘how to’ videos and guides and tips.



Hero product: Bandai

Bandai's new arts and crafts concept, Harumika is a simple to use fashion play-set, which allows girls to use special mannequins to create an endless variety of new looks...



For 2011 Tomy is expanding its infant toy range, Play to Learn, with the introduction of an updated version of a classic Tomy toy ? the Big Loader?

5_Battle Strikers Striker web.jpg

Hero product: Mega Brands

Mega launched its latest MagNext product at Toy Fair earlier this year with the help of teen sensation, George Sampson. MagNext Battle Strikers is now getting ready to spin onto the shelves...


SECTOR GUIDE: Arts and crafts

Less reliant on top licences and technology than some other sectors, the arts and crafts category is a solid performer, bringing in £274.9m last year. ToyNews takes a look at the latest products, but first NPD offers up the stats?

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.