HEG looks to secure board game partner for Antiques Road Trip

Hargreaves Entertainment Group is looking to bring the show into gifts, stationery, board games, digital games and live events.
Author:
Publish date:
Social count:
0

Long-running BBC show Antiques Road Trip is entering the world of licensing thanks to Hargreaves Entertainment Group.

The show, owned and produced by STV Productions, is looking to launch products within gift, stationery, board games, digital games and live events.

“It’s a pleasure to launch Antiques Road Trip licensing and work with STV Productions," said Charlotte Hargreaves, CEO, HEG.

"The show has clear values, distinct game play and an enthusiastic audience – all key a factors for a winning licence.

"We’re talking to potential licensees in gift, stationery, board games, digital games and live events categories. With the series being on air through 2016, plus the celebrity spin off and such a strong audience – Antiques Road Trip is a real treasure”.

Paul Sheehan, commercial director, STV Productions said: “STV is delighted to work with HEG on one of our key brands.

"Antiques Road Trip has a dedicated following and with the series on air through 2016 – it’s now an ideal opportunity to engage with the loyal fans, offering them great products which reflect the fun in the show”.

The show follows the country’s top experts as they battle it out in a search for quirky and valuable antiques to auction off for profit.

Now in its twelfth series, Antiques Road Trip attracts audiences of up to 2.9 million viewers.

Related

95_mypictr_200x200.jpg

Game on

Despite new pressure from the video games sector, which has moved into social gaming in a big way, a recent Reuters poll showed many consumers are returning to board games and puzzles, as staying in becomes the new going out. ToyNews finds out what is new in the market...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.