HEG looks to secure board game partner for Antiques Road Trip

Hargreaves Entertainment Group is looking to bring the show into gifts, stationery, board games, digital games and live events.
Author:
Publish date:

Long-running BBC show Antiques Road Trip is entering the world of licensing thanks to Hargreaves Entertainment Group.

The show, owned and produced by STV Productions, is looking to launch products within gift, stationery, board games, digital games and live events.

“It’s a pleasure to launch Antiques Road Trip licensing and work with STV Productions," said Charlotte Hargreaves, CEO, HEG.

"The show has clear values, distinct game play and an enthusiastic audience – all key a factors for a winning licence.

"We’re talking to potential licensees in gift, stationery, board games, digital games and live events categories. With the series being on air through 2016, plus the celebrity spin off and such a strong audience – Antiques Road Trip is a real treasure”.

Paul Sheehan, commercial director, STV Productions said: “STV is delighted to work with HEG on one of our key brands.

"Antiques Road Trip has a dedicated following and with the series on air through 2016 – it’s now an ideal opportunity to engage with the loyal fans, offering them great products which reflect the fun in the show”.

The show follows the country’s top experts as they battle it out in a search for quirky and valuable antiques to auction off for profit.

Now in its twelfth series, Antiques Road Trip attracts audiences of up to 2.9 million viewers.

Related

95_mypictr_200x200.jpg

Game on

Despite new pressure from the video games sector, which has moved into social gaming in a big way, a recent Reuters poll showed many consumers are returning to board games and puzzles, as staying in becomes the new going out. ToyNews finds out what is new in the market...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.