Heelys hits back

Firm hires safety authority to conduct data analysis following negative media reports.
Publish date:

Heelys has declared its self-titled wheeled footwear is “significantly safer” than other wheeled activities and team sports.

The firm hired Heiden Associates, an authority on product safety and risk assessment to conduct an analysis on data from the Consumer Product Safety Commission (CPSC).

Heiden Associates analysed three CPSC databases to find less than 20 consumer complaints between 2001 and 2006 regarding wheeled footwear, compared to more than 400 complaints for regular shoes; one investigation involving wheeled footwear verse 77 for non-wheeled footwear between 2001 and 2006; 56 reported injuries for Heelys and other brands of wheeled footwear compared to nearly 3,500 injuries from non-wheeled footwear in 2006 alone.

Heelys CEO Mike Staffaroni said: “The company was founded by a dad who invented a new way for kids, young and old, to have fun on wheels, and safety has always been one of our top priorities”.

“When we started seeing those reports, we decided to dig deeper and find out what’s really going on. What we found is that the statistics tell a dramatically different story than what has been reported,” Staffaroni said.

The firm’s actions follow a series of reports that injuries sustained by children wearing Heelys were unusually high. 



Chinese hit back

Chinese manufacturers hit back saying designers and importers should also take responsibility for safety.

0 Vivid.gif

Vivid hits back at 'urgent hunt for buyer' rumours

In a report circulated by Sky News, the media outlet suggested that the company behind Moshi Monsters and Thunderbirds toys and backed by the investment firm Phoenix Equity Partners, is looking for new owners following recent slumps in sales.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019