Heatable Boofle Bear in the works

Intelex will launch soft toy in July, priced at £19.95.
Publish date:

A heatable soft Boofle Bear will hit toy shop shelves this summer, courtesy of Intelex.

The firm struck a three-year licensing agreement for Boofle.

The soft toys will be filled with treated millet and gently scented with lavender.

Darren Ingram, Sales Director at Intelex, said: "We’ve seen the success of applying our Intelex heatable technology and safety standards to our licensed products like Gromit, Bagpuss and Shaun the Sheep.

"If historical sales of the Boofle brand through the Clintons chain is anything to go by, a heatable Boofle will be well received by consumers and retailers alike and presents an excellent opportunity to expand the popular heatable category even further."

Read the full story on Licensing.biz.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.