Hasbro, Wolverine

The X-Men star is set for a big year with the release of his own TV animation series and a big budget movie coming in the spring. Hasbro's toy range is part of a huge licensing programme for the character...
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Wolverine’s gritty rebellious character and unstoppable fighting style is captured in a toy range, with RRP’s from £7.99 to £19.99, across action figures, vehicles and role play.
Hasbro will advertise its range of 3.75-inch action figures, electronic bikes and figures and the Wolverine Electronic Battle Claw.

There are over 500 TVRs planned across April to May, combined with bespoke online and consumer press advertising and heavyweight PR. With the DVD planned for Q4 and continuing animation support, Hasbro says it is “an unstoppable full-year round opportunity”.

TV and DVD

BBC 2 launched the brand new Wolverine animation series on January 3rd 2009 with 26 x 30 min episodes, scheduled for Sundays 6:30pm and Wednesdays 4:30pm.

In the second installment of Wolverine 2009 activity, Twentieth Century Fox will re-release the X-Men Trilogy DVD box set in March. Fans will once more be able to re-capture all three movies from 2000 to 2006, now also on Blu Ray.

The Film

The X-Men have made a total of three blockbuster films: X-Men, X2 and X-Men: The Last Stand, putting their stamp on the theatrical industry with over $1.1 billion dollars at the box office. The next theatrical release, Wolverine, arrives on May 1st and is the prequel for the franchise. It is tipped to be one of the biggest movie events for spring 2009. Huge Jackman returns in the title role battling the evil Deadpool and Sabretooth.

Release date - March 2009



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