Hasbro unleashes Cloverfield

Firm announces pre-sale of action figure based on the new Paramount Pictures and Bad Robot film.
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Hasbro is selling the 14-inch tall figure of the monster exclusively online. However, the product wil not be available until the end of September and no product image is available yet.

The action figure includes two interchangeable heads, reflecting the monster’s moods of calm and agitated, plus the head of the Statue of Liberty.

Brian Goldner, Hasbro’s chief operating officer, said: “Hasbro is very excited to be working with Paramount and Bad Robot to bring to market a piece of the film for fans and collectors. The fan buzz on this film has been terrific and we are happy to take part in the excitement."

Produced by Lost producer, JJ Adams, Cloverfield tells the story of five New Yorkers, through their video camera, who try to survive a monster’s attack on the city of Manhattan. It is due for cinematic release in the UK on February 1st.

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