Hasbro picks up major BBC show

Hasbro has picked up the master toy rights to a new Ragdoll production called In the Night Garden, which will launch on CBBC and Cbeebies next year.
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A series of 100 x 30-minute programmes for children aged 1-3 has been devised by Anne Wood and Andrew Davenport, the creative partnership responsible for Teletubbies.

Under the multi-year global master toy deal, Hasbro has the rights to develop and market products across a broad range of toy categories, including: pre-school toys, infant and toddler toys, games, jigsaw puzzles, creative play, proprietary interactive formats, and ride-ons. Hasbro’s product line is expected to debut in the UK in autumn 2007, with the rollout to other markets, including the US, expected to begin in 2008.

BBC Worldwide’s Deputy Managing Director for Children's, Helen McAleer, said: “We are very excited to be working with both Ragdoll and Hasbro on this ground-breaking new brand. Following the runaway success of Teletubbies and our previous success with Hasbro, we look forward to working with them again and we believe children around the world will be as thrilled as we are about In the Night Garden.”

The series features a host of characters living together within a happy and caring community. Filmed in a real woodland, the programme weaves together the very latest technical innovations in live-character costume technology and computer-generated animation.

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