Hasbro picks up major BBC show

Hasbro has picked up the master toy rights to a new Ragdoll production called In the Night Garden, which will launch on CBBC and Cbeebies next year.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

A series of 100 x 30-minute programmes for children aged 1-3 has been devised by Anne Wood and Andrew Davenport, the creative partnership responsible for Teletubbies.

Under the multi-year global master toy deal, Hasbro has the rights to develop and market products across a broad range of toy categories, including: pre-school toys, infant and toddler toys, games, jigsaw puzzles, creative play, proprietary interactive formats, and ride-ons. Hasbro’s product line is expected to debut in the UK in autumn 2007, with the rollout to other markets, including the US, expected to begin in 2008.

BBC Worldwide’s Deputy Managing Director for Children's, Helen McAleer, said: “We are very excited to be working with both Ragdoll and Hasbro on this ground-breaking new brand. Following the runaway success of Teletubbies and our previous success with Hasbro, we look forward to working with them again and we believe children around the world will be as thrilled as we are about In the Night Garden.”

The series features a host of characters living together within a happy and caring community. Filmed in a real woodland, the programme weaves together the very latest technical innovations in live-character costume technology and computer-generated animation.

Related

5_Pocoyo.jpg

BBC secures Ragdoll deal

The BBC has entered into a joint venture with production company Ragdoll, securing the long-term rights to programmes such as Teletubbies, Boohbah and Tots TV and including new properties Tronji and In the Night Garden (left).

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.