Children, parents and industry members saw Hasbro launch its big pre-school hope including the hero product; a 16-inch interactive plush Igglepiggle with removable blanket, games and sounds.
The new line also includes two 12-inch talking plush toys and three mini plush bean toys, a vinyl figurine collection set, bath toy and train set. Suggested prices range from £6.99 for the mini plush up to £39.99 for the interactive plush.
Board games and puzzles of the popular BBC show, aimed at one to four year olds, are due to be released in September.
Henry Foulds, senior brand manager, Playskool told ToyNews: “It’s really exciting; hopefully it means Playskool will be delivering one of the hottest products this autumn and winter.”