Hasbro gets Dangerous - ToyNews

Hasbro gets Dangerous

Hasbro has signed The Dangerous Book for Boys brand from Rocket Licensing.
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The firm will develop board and travel games based on the hugely successful book brand.

The book has had enormous success in its English language version with sales of more than 750,000 in the UK and over 1,000,000 in the USA. The second book in the series Pocket Dangerous Book for Boys - Things to Know, published in June 2007, is a bestseller and The Dangerous Book for Boys - Yearbook has just been published in the UK.

The books contains everything boys need to know, from details on the solar system and famous battles, to inspiring stories of incredible courage and bravery, to learning how to race go-carts and make a bow and arrow.A

Andrew Lane, licensing director at Hasbro, said: “The book is fantastic, a fabulous concept and rich in material with which we can develop some great games”.

“We have established a key partnership with Hasbro, the first of many internationally renowned licensees we shall be signing. Our aim is simple, to make The Dangerous Book for Boys the best boys licensed brand ever” said Charlie Donaldson at Rocket Licensing

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