Hasbro chief plans ad assault

Hasbro plans to place newspaper ads to distance itself from recall publicity said CEO Al Verrecchia.
Author:
Publish date:
5_Pocoyo.jpg

The ad, in the form of a letter to consumers, will appear in US newspapers next week. The message will be that Hasbro has had no recalls for lead or other dangerous chemicals, and people can feel good about buying Hasbro toys and games.

"Our standards meet or, certainly in the lead paint case, exceed the federal standards, and we have a very robust testing and inspection process in place to ensure that those standards are being adhered to," he said. "We believe that's why we've avoided the recalls."

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019