Hasbro backs TP game

Hasbro is backing its Trivial Pursuit 90s game with a major marketing and PR campaign, including a TV blitz across satellite and terrestrial channels.
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Two ads have been created by DDB London - a 15 and 20-second version - and will be screened on ITV, Sky One, Living TV and E4 during prime time shows such as American Idol, The OC and Invasion, plus key movie slots.

The ads will boosted by a PR campaign which will focus on the events and personalities which shaped the decade and influenced the questions, with a number of said personalities involved.

Jo Piddington, Hasbro's brand leader for Trivial Pursuit, commented: "Trivial Pursuit has been a major brand in the games arena since its UK launch in the early 80s and we're always looking for ways to keep it fresh. The new Trivial Pursuit 90s Edition celebrates the best (and worst) bits of the decade that so many of us lived and loved - our marketing campaign is a true reflection of this."


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