Hasbro backs TP game - ToyNews

Hasbro backs TP game

Hasbro is backing its Trivial Pursuit 90s game with a major marketing and PR campaign, including a TV blitz across satellite and terrestrial channels.
Author:
Publish date:
5_Pocoyo.jpg

Two ads have been created by DDB London - a 15 and 20-second version - and will be screened on ITV, Sky One, Living TV and E4 during prime time shows such as American Idol, The OC and Invasion, plus key movie slots.

The ads will boosted by a PR campaign which will focus on the events and personalities which shaped the decade and influenced the questions, with a number of said personalities involved.

Jo Piddington, Hasbro's brand leader for Trivial Pursuit, commented: "Trivial Pursuit has been a major brand in the games arena since its UK launch in the early 80s and we're always looking for ways to keep it fresh. The new Trivial Pursuit 90s Edition celebrates the best (and worst) bits of the decade that so many of us lived and loved - our marketing campaign is a true reflection of this."

Related

Board Game Club 2.png

Board games: Back to basics?

Playtime PR’s head of play and Board Game Club co-founder Lesley Singleton takes umbrage at lazy ‘top ten’ game lists, encouraging the press to travel to face-to-face gaming pastures new.

96_mypictr_200x200.jpg

Hasbro Transformers

Hasbro's extensive range of Transformers toys will be boosted next month by the release of the second film. Prior to that, Hasbro is cranking up demand with a number of marketing initiatives including print, PR and TV among other things. ToyNews has more details...

Featured Jobs

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.