Hasbro and Ubisoft launch Hasbro Game Channel for PS4 and Xbox One

Hasbro Game Channel will allow gamers to play different versions of some of the toy firm's biggest titles, including Monopoly, Risk and Trivial Pursuit.
Publish date:
Social count:

Hasbro has teamed up with Ubisoft to launch the Hasbro Game Channel on PlayStation 4 and Xbox One.

Available from the autumn, the Hasbro Game Channel will allow gamers to play different versions of some of the toy firm's biggest titles, including Monopoly, Risk and Trivial Pursuit.

“We have worked closely with Ubisoft on the development of the Hasbro Game Channel, which will bring family and friends together for a fun and social gaming experience with their favorite brands,” said Mark Blecher, senior vice president of digital gaming and corporate development for Hasbro.

“The new console games will allow players to connect and play with others, not just in their living rooms, but around the world.”

Chris Early, vice president of digital publishing at Ubisoft, added: “We’re bringing Hasbro’s classic games to the digital age, capturing all the excitement and fun of these timeless games and building new ways to play them with the Hasbro Game Channel.

“The new console experiences will offer a brand new channel with both familiar and new gameplay modes, various missions, achievements and rewards for endless fun with friends and family.”

The first three titles available on the Hasbro Game Channel will be Monopoly Plus, Risk and Trivial Pursuit Live.

Monopoly Plus features an original 2D board as well as an animated 3D version that evolves as players progress in the game, while Risk offers the familiar map boosted with modern armies, 3D tactical battlefields, configurable win conditions and online league play.

Trivial Pursuit Live brings the game into a TV-show setting with reinvented question formats, customisable game lengths and a variety of game rounds and rules to keep players guessing.

All three titles will be available to download worldwide from the autumn.



Hasbro backs TP game

Hasbro is backing its Trivial Pursuit 90s game with a major marketing and PR campaign, including a TV blitz across satellite and terrestrial channels.

Hot to trot: Hasbro on bringing toy brands to the catwalk

You don’t just have to play with product to engage with toy brands, you can wear them. Billy Langsworthy talks to Katherine Buckland, senior licensing director at Hasbro Europe, about bringing the likes of My Little Pony, Transformers and Monopoly to the catwalk and whether toy stores should start stocking clothing lines.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.