Toy range Harumika and high street brand River Island have combined to create a tiny catwalk showcasing the clothing store's upcoming Autumn Winter 2012 Chelsea Girl collection in miniature form.
Created by Harumika, the collection will be displayed on a catwalk featuring ten outfits modelled on 21cm high and 4cm wide mannequins, on a one metre long rotating runway.
The outfits were created by fashion designer Christina Ruby Walton in two weeks under the guidance of the Chelsea Girl design team.
“Harumika is a superb product for encouraging young girls’ creativity as it allows them to imagine and craft their own fashion designs with ease,” said Harumika product manager Vicki Elmer.
“We are forever seeing the talent that the youth of the UK brings to different industries, so we’re excited to see the series of bespoke couture designs that young budding fashionistas can create.”
Chelsea Girl senior designer Lucy Moller added: “Chelsea Girl is a quirky, fun and youthful brand, so the opportunity to create a playful fashion first with Harumika was a perfect fit. We’re overwhelmed with the skill that Christina has used to miniaturise our designs so accurately, creating a truly innovative way of displaying our new collection.”
There will be a launch event at the Soho Hotel in London tomorrow (October 18th) to showcase the miniature clothing collection to the public.
You can view a behind-the-scenes video for a sneak peek of the collection in the making at the River Island headquarters here.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.