The Harrogate International Nursery Fair is aiming to capitalise on the increasing interest from the toy market by attracting more retailers and companies in 2015 from the sector.
The show had more than 200 exhibitors last year, welcoming all the major buyers among the 2,500 visitors.
“The number of toy companies has certainly increased in recent years and current buying trends suggest that this will continue,” show organiser, Adrian Sneyd, told ToyNews.
“Many nursery retailers are expanding their ranges to include toy and gift items attracting add on sales opportunities.
“The show is also attracting buyers from new sectors such as garden centres where toys sit particularly well on the retail shelf.”
Sneyd points out that retailers seeking toys for the pre-school sector have a very different agenda to general toy buyers, focusing on a product’s quality and early developmental benefits rather than current fashions and trends associated with older children.
Parents also tend to spend more on baby’s first toys, so nursery buyers generally have bigger budgets encompassing higher end ranges.
Sneyd said: “Harrogate International Nursery Fair provides the only UK opportunity to reach these nursery sector buyers and companies with traditional baby toys, educational, Key Stage One and role-play toys do particularly well at the show.”
The benefit for toy retailers, meanwhile, is the chance to discover add on ranges to boost their business, while those concentrating on the nought to four age group will have a greater selection to choose from.
“As with many nursery buyers, which are diversifying their stock ranges to include toys and gift items to attract impulse purchases, toy retailers are likely to discover similar add on ranges such as beakers, novelty feeding products and comforters which sit well on a toy shelf,” Sneyd added.
The Harrogate International Nursery Fair runs from March 29th to 31st, 2015.