Harrods Toy Kingdom unveils VIP Pets

Exclusive preview of IMC Toys' line being held today (May 29th).
Author:
Publish date:
vip-pets.jpg

IMC Toys is hosting an exclusive preview event for its new VIP Pets line at Harrods Toy Kingdom today (Wednesday, May 29th).

The firm believes that the pets have the potential to take the UK pre-tween market by storm. The collection includes six pets - Gwen, Nyla, Juliet, Alex, Taylor and Lady Gigi - all with exclusive accessories to match their unique personalities.

As well as the unveiling, a VIP Pets hairstyle competition will run throughout the day at Toy Kingdom, with prizes for the best creations.

"We're thrilled to be holding our preview event at Harrods Toy Kingdom," said Terry Crew, MD at IMC Toys. "It is a magical wonderland for children, and the VIP Pets preview will delight everyone.

"Being able to style the different coloured locks of gorgeous hair that each VIP Pet has is sue to set sales soaring as IMC Toys kicks off the launch programme."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.