IMC Toys is hosting an exclusive preview event for its new VIP Pets line at Harrods Toy Kingdom today (Wednesday, May 29th).
The firm believes that the pets have the potential to take the UK pre-tween market by storm. The collection includes six pets - Gwen, Nyla, Juliet, Alex, Taylor and Lady Gigi - all with exclusive accessories to match their unique personalities.
As well as the unveiling, a VIP Pets hairstyle competition will run throughout the day at Toy Kingdom, with prizes for the best creations.
"We're thrilled to be holding our preview event at Harrods Toy Kingdom," said Terry Crew, MD at IMC Toys. "It is a magical wonderland for children, and the VIP Pets preview will delight everyone.
"Being able to style the different coloured locks of gorgeous hair that each VIP Pet has is sue to set sales soaring as IMC Toys kicks off the launch programme."
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