Hape acquires full shareholding of Marbel Toys

The new deal signifies the latest stage in Hape’s continued plans for expansion following the firm’s success in Asian, American and European markets.
Publish date:
Social count:

Hape has acquired the entire shareholding of UK toy distributor, Marbel Toys.

The new deal signifies the latest stage in Hape’s continued plans for expansion following the firm’s success in Asian, American and European markets.

CEO and founder of Hape, Peter Handstein, said: “The deal with Marbel would allow Hape to evolve and drive Marbel forward to continue its success in the UK and Irish markets.

“It also enables Hape to continue long-standing relationships within the toy market and invest to make Marbel and its brands market leaders and increase their market share.

“This acquisition represents the latest stage and continued expansion for Hape and further demonstrates our belief that Marbel is a leading toy distributor.”

Current MD at Marbel, Christoph Bettin will maintain his role, while being appointed Hape Global Marketing Director.

Bettin added: “Peter and I believe this deal represents a great result for our staff and customers. It allows Hape to speed Marbel’s growth with investment, while ensuring our strong ethos in quality and toys will continue.

“For Marbel’s existing customer base, this signals a real positive outcome with many exciting projects in the pipeline.

“I am very excited that this deal allows me to maintain a strong relationship with Marbel, a company founded in 2002, and that will continue to be very important to me on a personal and business level.”


Le Toy Van shifts gear for global expansion

The wooden toy firm is celebrating its 20th anniversary this year by detailing plans to take on the South American, Indian and Chinese markets, as well as continue the success of Petilou next year and beyond.



Marbel enjoyed steady growth in 2012, and now it's added Pinky Poppy giftware as well as Bullyland's Disney and animal figures to its stable. We speak to marketing manager Phil Nelson for an update.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.