Hana goes global - ToyNews

Hana goes global

S4C secures TV programme sales and partnership for pre-school property Hana’s Helpline.
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A host of broadcasters worldwide have signed up to pre-school property Hana’s Helpline.

S4C International, a joint venture between UK producer-distributor Patheonon Entertainment and Welsh facilities company Barcud Derwen, has also struck a cause-related promotional partnership with charity Barnardo’s.

The TV channels include Italian public broadcaster RAi, Nickelodeoon Australia, Hop! in Israel and French pre-school channel Piwi. Broadcasters already on board include the German stations ZDF and Kika, France 5 and SVT Sweden along with stations throughout Scandinavia, RTP Portugal and a host of Asian channels.

Anna-Lisa Jenaar, head of children’s programming at S4C International, said: “The fact that Hana’s Helpline is finding a home with the best broadcaster around the world is testimony to its high production values and the originality of the concept – vital components in today’s competitive children’s programming market."

Start Licensing’s MD Ian Downes secured the deal with Barnardo’s, which involves five collectable zip pulls featuring characters from the series being sold in Alliance Boots pharmacies throughout the UK. Funds raised from sales will go towards the charity.

In addition, Redan Publishing is featuring the series in four summer issues of the Fun to Learn Friends comic magazine.

Golden Bear holds the master licence for the property across the UK, Europe, Australia and New Zealand, while Random House Children’s Books is the publishing partner. 2 Entertain is working toward a Christmas UK DVD release and a spring release in 2008.

Hana’s Helpline is stop-motion animation series where Hana, the duck and her duckling son Francis help young animals with their problems.

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