The team of judges, chaired by Virgin Radio Breakfast DJ Christian O’Connell, have decided on the seven category winners who will now go head to head to be the overall winner which will be announced at Hamleys on 15th October where they will be joined by the judging panel and family panels. Chair of the judges, Christian O’Connell will make the announcement.
The winners of each of the seven categories are:
Brain Drain (Tomy) won the Bright Young Things Toy for the best educational or developmental toy; Superbike (Kiddimoto) won the One of a Kind Toy, for the most original and quirky toy; Lego Mindstorms NXT is the Toy for Tomorrow, for the best use of technology.
The Toy That Makes You Turn Off the TV was won by Great Gizmos for its Safari Hide and Seek puzzle; Re;creation’s Cranium Family Fun Edition was named the Twelfth Night Toy (a toy that will still be played with long after the Christmas tree has come down).
The Wonderland Toy was won by Star Station from Fisher Price and Spin Master’s Lil’ Luvables Fluffy Factory was heralded as the One They Thought Was Just Magic – for an extra-special toy that defies categorisation.
Chair of the judges, Christian O’Connell commented: “We judges had a great time playing with the toys. It got quite competitive at times, with one group of us vying to get the other's brain sucked out playing Brain Drain, and quite a bit of fighting over the Fluffy Factory. It was only a matter of minutes before the good nature in the room descended into shouting and pushing, and that was just the female judges. It's going to be a hard decision coming up with the overall winner! That said I am open to bribes.”