Managers at the famous Regent Street shop have held meetings with British toy makers to try and revitalise the country's ailing toy-making sector, according to an article in the Sunday Telegraph.
Nick Mather, chief executive of Hamleys was quoted by the newspaper as saying: "We are trying to source more product out of the UK... a brand as famous as ours requires us to do everything we can to ensure the safety of our products.
"It is a pretty difficult thing to do because the vast majority of the UK toy industry has come to a grinding halt. For anything plastic, we, like the rest of the industry, are still beholden to China."
The article also reported Hamleys move was to reassure parents of the quality and safety of their children’s toys.