The range will be available for the trade to see on Halsall’s Toy Fair stand number SA24.
Brad Pedersen, CEO of Tech4Kids said: "We love the passion and enthusiasm from the team at Halsall. They have already impressed us with their professionalism".
The line is focused on 'Bright Ideas for Bedtime' with retail prices from £4.99 through to £39.99.
"The line is well licensed, packed with innovation and best of all, it is competitively priced. We are backing it up with TV advertising and we will develop this segment into the future", commented Nathaniel Southworth, Halsall’s Business Development Manager.