Halsall signs Fifi music line - ToyNews

Halsall signs Fifi music line

Halsall has been awarded the license to manufacture and distribute musical toys based on Fifi and the Flowertots.
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The range will launch autumn/winter 2009. With brand relevant designs and many unique special tooled lines, the new offering includes a Fifi Flower Microphone, Saxophone, Sing-along Headset, Petal Jammer, Band Set, Guitar and Mic Set, Sing-along Keyboard and CD Player.

Andrew Coplestone, Halsall Marketing Director, commented: “We are delighted to secure this license deal with Fifi and the Flowertots which has proved itself to be another top performing pre-school property from Chapman Entertainment. This exciting deal caps a great year for Halsall with Fifi, as the brand continues to go from strength to strength. Following fantastic incremental growth with the brand over the past 3 years, we have experienced a phenomenal 51% growth between 2007 to 2008, which is testament to the strength of the brand and Halsall’s successful product range. Music is an integral part of this popular series and we are confident that Halsall’s new Fifi musical toys will bring music to the ears of retailers and little Fifi fans alike!”

Val Fry, Director of Licensing at Chapman Entertainment, comments: “We are very proud of the success that Fifi is experiencing with Halsall, and we’re sure that musical toys will be no exception. As 2009 fast approaches we have very high expectations for the brand, even despite the current economic conditions. She is a unique proposition and music plays a huge part in her appeal. Voiced by Jane Horrocks, she’s a product both kids and parents can enjoy together!”

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