Halsall grabs Roary

Halsall has picked up the wheeled toys and inflatables license for Chapman Entertainment's new pre-school property, Roary the Racing Car, for the UK and Ireland.
Author:
Publish date:
Social count:
0
Halsall has picked up the wheeled toys and inflatables license for Chapman Entertainment's new pre-school property, Roary the Racing Car, for the UK and Ireland.
5_Pocoyo.jpg

Following the success of Fifi and the Flowertots, Roary the Racing Car is the latest property from Chapman and launches on Five's Milkshake on 7th May and on Nick Jr from 2nd June.

Halsall will produce a range of Roary the Racing Car inflatables and wheeled toys for Spring 2008.

Andrew Coplestone, sales and marketing director, commented “We are thrilled to be involved with Roary the Racing Car which looks set to be yet another star-performing pre-school brand from Chapman. Halsall has wasted no time in developing some truly innovative inflatable and wheeled designs which really capture the essence of this exciting and imaginative new property”.

Related

5_Pocoyo.jpg

Roary has a pit stop at Toy Fair

Vivid Imaginations has unveiled its toy line for new Chapman property Roary the Racing Car at Toy Fair today - while a host of other licensees have come on board to support the pre-school brand.

5_Pocoyo.jpg

MBO for Halsall

David Halsall International has been purchased in an MBO by a triumvirate of key managers - John Hutt, Andrew Coplestone and Graham Halsall.

5_Pocoyo.jpg

Roar deal for Vivid

Vivid Imaginations has won the master toy licence for Chapman Entertainment's next big property  - Roary the Racing Car - which has also just secured TV slots on Five and Nick Jr for next spring.

5_Pocoyo.jpg

Big deal in can for Halsall

Gadgets are increasingly playing a role within traditional toy companies' portfolios, and Halsall is convinced it has the hottest of the lot this year.