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Halsall grabs Gazillion - ToyNews

Halsall grabs Gazillion

Halsall has secured the exclusive UK rights to Funrise's Gazillion Bubbles range.
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The range includes a selection of bubbles solution and innovative bubble blowing toys and play sets which offers non-toxic, non-staining solutions designed to last longer and float higher than any other product currently on the market.

Andrew Coplestone, Halsall Marketing Director, commented: “We are delighted to have secured the exclusive distribution for this fantastic brand from Funrise. Gazillion Bubbles is already a well established name in the UK market, however, with a fully integrated above and below the line marketing plan and TV advertising campaign Halsall plan to take the brand to new heights.

"Halsall and Funrise are perfectly positioned to maximise consumer awareness, loyalty and create further demand for this brand with an exciting multi-media marketing strategy and have a full support package in place to ensure our customers make the absolute most of this exciting opportunity for big volume sales and profitable margin. Together we can ensure this brand continues to lead the market for years to come”.

Funrise Sales Director, Daniel Richardson, added: "Over the last year Funrise and Halsall have worked together on many Funrise brands. During this period our relationship has developed into a great partnership with both businesses working hard to over achieve all expectations. In view of this successful collaboration and the pro-active nature of this company, Funrise are delighted to award Halsall the exclusive distribution rights to the Gazillion brand. With Halsall’s extensive marketing program and fantastic sales network, we are confident that Halsall will be the perfect partner to cement Gazillion as the must-have brand to all retailers."

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