JCB and Halsall International have agreed a new three year deal marking the tenth anniversary of their partnership, granting Halsall global rights to the license.
The new deal builds on an extensive range of toy lines and incorporates new categories including bikes and scooters, foot to floor and battery operated ride-ons. The range is conceived from the distinctive yellow and black earth moving machines.
Sam Johnson, Kids Brand Manager for JCB comments; "We’re delighted to reach this significant ten year milestone with our partners Halsall."
Andrew Coplestone, Halsall Marketing Director says about the long running partnership; “JCB has proved itself to be a phenomenally successful licensed range for Halsall and we are thrilled to be continuing this winning relationship."