The firm’s presence at the trade show which took place is Melbourne at the end of March enabled it to showcase its portfolio to key buyers and retail representatives in the Australian market and make important contacts for future growth in the territory.
The firm has reported that the interest generated during the show and subsequent orders and enquiries received have exceeded its expectations and have made a mark in the firms strategic objectives for business growth throughout Australia and New Zealand.
John Hutt, Halsall managing director commented: “Halsall’s presence at the Melbourne Toy Fair is a significant strategic move for the company as we continue to expand international business. Halsall’s investment into a fantastic stand and display of products at Australia’s major national toy industry event affirms the company’s commitment to its international growth strategy.”
On the Halsall stand in Melbourne were some of the firm’s licensed ranges for which it has international rights such as JCB vehicles, play-sets, role-play and wheeled toys; The Simpsons toys and inflatables and Silver Cross dolls prams and pushchairs.
In addition, the firm’s own brand Everyday toy ranges including Smart role-play toys, Teamsters replica vehicles, Wood Works wooden toys and Jokes & Gags novelty fun toys were exhibited.
John Hutt continued: “As UK market leader in the dolls prams and pushchairs, number one manufacturer in the role-play toys market and a leading supplier of wheeled toys and Everyday Toys, the Australia Toy Fair provided a fantastic opportunity to demonstrate our capabilities and core competences in these key market sectors.“
The Melbourne show follows the opening in February 2009 of Halsall’s new, permanent 300 sq. metre showroom and office facility at the Nuremburg Messe exhibition centre in Germany.