Halsall breaks into South America - ToyNews

Halsall breaks into South America

Firm?s partnership with Twentieth Century Fox Licensing and Merchandising Europe aids transition into new territory.
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Halsall has announced its entry into the Latin American market following a number of major distribution deals for The Simpsons radio controlled car.

The company has attributed the move largely to its relationship with Fox, in particular, the support it received from Carl Lumbard, senior vice president and MD of Fox L&M.
Lumbard instigated discussions between Halsall and business contacts in the region in 2008, which alongside a new online product catalogue from Fox detailing licensed products available worldwide, has helped the recent international expansion.

Halsall’s marketing director, Andrew Coplestone explained: “Our working relationship with Fox has always been strong, but this business development has proven to us just how important commitment from both sides of a licensing partnership is.”
He continued: “This expansion into Latin America is without doubt our largest business development for our licence with The Simpsons. This just wouldn’t have happened without the phenomenal supports from Carl and the UK team at Fox L&M and the power of The Simpsons brand.”

Lumbard commented: “We consider our licensees within every aspect of our business strategy from product development and direction, to support with retailer and distributor pitches and introductions.

“We believe that a close working relationship with our licensees and offering support where possible ultimately pays dividends for both parties.”

Halsall is now looking to further its retail business across Latin America and Europe and predicts its overseas operations will match the UK business by the end of the financial year.
Alongside the R/C car, Halsall has sold inflatables and the Bart Mischief Case into Latin America and is now the global partner outside the US for the R/C category.

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