Cracknell will be tasked with managing major accounts for the firm across its portfolio of licensed, own label and distribution toy ranges.
The new recruit brings to the post a strong background from positions on both the retailer and supplier sides of the toy industry.
She joins the company from Battat UK where she held the role of national account manager for six years. Prior to this, Lisa worked as a Buyer for Mothercare and also held positions with other major retailers.
Mark Walls, Halsall’s sales director commented: “We are delighted to welcome Lisa to the company. I am sure the tremendous experience she brings from both retailer and supplier sides of the industry will be invaluable in helping Halsall to achieve its strategy to further grow business with key retail accounts and ultimately drive the company forward.”
Cracknell added: “I am thrilled to be joining Halsall at such an exciting time for the company and with such great plans for future development.
"Halsall have built a reputation within the industry as a supplier of strong licensed ranges, quality product and fantastic margins and I am looking forward to the opportunity to contribute to Halsall’s future success”