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Halilit to launch Imaginabox in the UK - ToyNews

Halilit to launch Imaginabox in the UK

Re-usable kits turn any cardboard box into a car, train, aeroplane, cradle or oven.
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Halilit is to launch the Imaginabox product line in the UK at Toy Fair next week.

Distributed exclusively by the firm in the UK and Ireland, the simple re-usable kits turn any cardboard box into a car, train, aeroplane, cradle or oven using the stickers and accessories provided, encouraging children aged from three and up to use their imagination when playing.

Imaginabox has already won an Australian Peekaboo Magazine Design Award in 2013, as well as picking up Best New Product in the Australian My Child Magazine Excellence Awards 2012.

"It's the simple ideas that are the best," said Judith Stark, MD of Halilit. "We've all enjoyed seeing our young children spending hours playing with empty cardboard boxes using their imagination, and the Imaginabox sets are a very simple but creative addition to enhance their fun."

The Imaginabix sets are priced at £9.99.

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