Over half of parents spend an average £10 to £20 per month on toys for babies under one year old.
This spend remains largely the same as their child grows to 36 months, ToyNews research shows. For some, it grows further, and they are willing to pay more for trusted branded products.
A whopping 60 per cent of parents surveyed said toys make up less than ten per cent of their overall spend on their child (aged 0 to 36 months).
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