Haba launches online Mums Club

Firm unveils club as part of its Retailer Support Programme introduced last year.
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Haba Mums’ Club is led by a team of ambassadors, who are all mums with children, and have been invited to sample and review products from the range of wooden toys, soft toys, puzzles and games and give honest and unbiased opinions about the products.

The site also features the latest Haba news and regular competitions, plus the opportunity for other parents to comment and contribute their own opinions of Haba toys.

Martin Nield, Haba's UK manager, commented: "More and more parents are communicating via social media these days and while Haba’s company website is a great place for them to obtain product and retail information, Haba Mums’ Club offers a friendly and open forum for parents to share experiences without feeling that they are being targeted by a sales pitch.

"The product reviews on the Haba Mums’ Club are honest and constructive and give parents an insight as to the type of toys that their own children might enjoy and is the ideal place for retailers to direct customers too when looking for more information about Haba toys."

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