Now established in the UK for four years, Haba is stepping up support to its UK retailers with increased marketing and PR activity by teaming up with toy, gift and nursery industry specialists Evolution PR.
With a timetable of activities, Haba’s 2009 marketing strategy will see a dramatic increase in brand awareness for both trade and consumer sectors.
Martin Nield, UK manager for Haba said: “Haba is already proving extremely popular with nursery, gift and toy retailers in the UK, but the company has many unique selling points that need to be communicated to the consumer.
"This includes the company’s environmental strategy and distinct safety policy, not to mention the quality and beauty of its products.
“We are now looking for growth in 2009 and pledge to support our new and existing retailers with a strong marketing package; – Evolution is the idea partner to help us achieve this goal.”
Haba’s product range includes wooden and fabric, infant, toddler and pre-school toys, children’s jewellery, games, puzzles and wide range of stylish children’s furnishings and can be seen at Spring Fair, hall 5 stand D55.