Haba appoints Evolution PR - ToyNews

Haba appoints Evolution PR

Haba UK has signed Evolution to support retailers with increased consumer awareness activity.
Author:
Publish date:
5_Pocoyo.jpg

Now established in the UK for four years, Haba is stepping up support to its UK retailers with increased marketing and PR activity by teaming up with toy, gift and nursery industry specialists Evolution PR.

With a timetable of activities, Haba’s 2009 marketing strategy will see a dramatic increase in brand awareness for both trade and consumer sectors.

Martin Nield, UK manager for Haba said: “Haba is already proving extremely popular with nursery, gift and toy retailers in the UK, but the company has many unique selling points that need to be communicated to the consumer.

"This includes the company’s environmental strategy and distinct safety policy, not to mention the quality and beauty of its products.

“We are now looking for growth in 2009 and pledge to support our new and existing retailers with a strong marketing package; – Evolution is the idea partner to help us achieve this goal.”

Haba’s product range includes wooden and fabric, infant, toddler and pre-school toys, children’s jewellery, games, puzzles and wide range of stylish children’s furnishings and can be seen at Spring Fair, hall 5 stand D55.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.