Gund to launch Beatrix Potter plush in 2014

Peter Rabbit, Jemima Puddleduck, Mrs Tiggy Winkle, Benjamin Bunny and Flopsy to hit stores next year
Publish date:

Gund is preparing to unveil a brand new collection of soft toys inspired by characters from The Tales by Beatrix Potter.

Launching in January 2014, the collection will feature five of Potter's popular characters including Peter Rabbit, Mrs Tiggy Winkle, Jemima Puddleduck, Flopsy and Benjamin Bunny.

Peter Rabbit leads the collection, portrayed in his famous blue jacket with pockets and buttons as drawn by Potter in her illustrations for the Tale, first published in 1902.

Each character will be available in three sizes as well as a keyring. Hang tags for each soft toy have also been created and the small plush toys and key rings will be sold together, as well as individually.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.