Gumball 3000 revs up push for toy partners - ToyNews

Gumball 3000 revs up push for toy partners

A brand combining automobiles, music, fashion and entertainment, the centrepiece to the Gumball 3000 brand is a week-long supercar rally through some of the world’s most iconic locations.
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TSBA Group has signed as the licensing agent for Gumball 3000, and the brand is looking to launch toys.

A brand combining automobiles, music, fashion and entertainment, the centrepiece to the Gumball 3000 brand is a week-long supercar rally through some of the world’s most iconic locations.

“We are very excited to be working with such a unique, loved and exciting lifestyle and entertainment brand," said TSBA CEO, Ian Mallalue.

"It really offers something new to retailers in a range of product categories who are looking for a brand to appeal to difficult to reach male demographics as well as the easier to reach kids and teens.

"Gumball 3000 have an incredible archive of images right back to when it all started in 1999 featuring the world's coolest cars, people, music and places at Gumball HQ that we can’t wait to start sharing with brand partners, licensees and consumers.”

Maximillion Cooper, founder of Gumball 3000, added: "This partnership allows us to further develop our engagement with the incredible fans we have across the globe as well as strengthen partnerships we have with the brands that support the event.

"Our fans share the passion that we have for the Gumball 3000 brandand we're thrilled to be able to give them more opportunities to make the Gumball 3000 rally a part of their lives."

Anyone interested in learning more about opportunities to work with the Gumballl 3000 brand should contact TSBA Group at enquiries@tsbagroup.com, or call 0208 332 6642.

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