Gregory will take up the position of deputy managing director from 1st October and will be based at Intertoy’s Wetherby offices.
His responsibilities will take in all areas of the business.
"Intertoy is an exciting, growing toy company and I am looking forward to the new challenges that this post offers," he said.
"Together with Colin and rest of the team it will be our objective to further expand the business internationally. I am looking forward to working closely with the companies represented by Intertoy in achieving this aim."
Speaking of the appointment, Colin Lisle, managing director of Intertoy commented: "Intertoy has successfully traded on an international scale for over 30 years and the appointment of Jon Gregory as its deputy managing director is central to achieving the company's long term goals. He will bring with him a wealth of toy industry experience that will be invaluable to our organisation which represents other toy companies for the international sales throughout Europe, the emerging markets of Eastern Europe, the Middle East and Asia Pacific.
"It is without doubt that Jon’s experience in the international market will be an asset to both Intertoy and those we represent such as Cepia, Character Group, Moose Toys of Australia, Jay at Play, Animal Planet/Kookoo Birds."