Advertising for the increasing range is scheduled to air in November, promoting titles including Around the World, My First Pictures, My First ABC, Maths, Football, English History, Manchester United, Art, Nature, Dinosaurs, Animals and Kings & Queens of England.
The firm is also set to launch a further four titles into the collection in 2010.
BrainBox is a simple game whereby a player has ten seconds to study acard and is then asked a question from the back. If the card is answered correctly the card is kept, if not it is returned to the box. The most cards held after ten minutes decides the winner.