Green Board Games grabs Elmer - ToyNews

Green Board Games grabs Elmer

Andersen Press has just signed two new licences for Elmer the Patchwork Elephant.
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The first deal is with Green Board Games, which will produce an educational card game and the second with Wentworth Jigsaws who will make wooden puzzles.

Rainbow Designs is also renewing its licence and adding a big range of items in the UK.

Andersen expects to sign additional deals with new licensees early in 2010.

Sarah Pakenham, rights director commented: "Green Board Game’s ingenuity and style will result in an original card game, and their commitment to environment-friendly sourcing sits well with the Elmer image.

"Wentworth are famous for their quality and tradition and another perfect partner for Elmer, so we are delighted with these two deals, and looking forward to a bigger Elmer presence in 2010."


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