Government slams toy packaging

New environment secretary Caroline Spelman has criticised toy packaging, as she plans a crackdown on landfill waste.
Publish date:
Social count:

As part of a review of waste disposal, the Tory minister has plans to extend the voluntary Courtauld Commitment on grocery packaging to toys and other sectors of the leisure and entertainment industries.

Singling out the toy industry for criticism, she said: “My teenage children are constantly bringing items home in thick packaging, polystyrene and cardboard, and it’s really all about making the product attractive to buy rather than packaging it safely.

"If you go into an average toy shop and look how children’s toys are packaged, that’s very much about marketing – attractive boxes, large boxes, filled with usually fairly large quantities of packing materials before you get to the goodies at the heart of it."

Under the Courtauld Commitment, which was agreed five years ago, supermarkets including Tesco and Sainsbury agreed to start reducing the amount of packaging on own-label products by 2008. Further cuts are to be made by 2012 under the second stage of the agreement, but it does not cover many sectors of general retailing, such as toys.

"I think what we would really like to see in our review is an extension of the Courtauld Commitment which looks at retail packaging," said Spelman. "As a working mum, when I look at the refuse and what is being discarded, there is almost nothing that needs to go to landfill. So if you analyse what we are casting away, most of it can be recycled one way or another."

Under the 2005 Courtauld Commitment, food retailers and manufacturers agreed to "design out" packaging growth by 2008. Under a second phase of the voluntary agreement in March, to be achieved by 2012, 29 firms including Heinz, Danone and Warburtons agreed to a series of new targets, such as reducing the carbon impact of grocery packaging by 10 per cent, household food and drink waste by four per cent and supply chain packaging by five per cent.



Time for toys to box clever?

The new Environment Secretary has singled out toys for criticism over what she says is excessive and environmentally unfriendly packaging. Is she right? Crazee Thingz MD, Danny Bamping, thinks she may have a point and maybe the toy industry needs to address the issue itself....

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.