Goodbye to all that

Will anyone in the toy trade be sorry to see the back of 2007?
Author:
Publish date:
10_13_ron pic.jpg

Firstly, there’s the recalls which have dogged the latter half of the year generating the worst possible kind of headlines for the industry. The most recent recall almost sounds like some sort of conspiracy, with kids apparently get whacked out of their gourds by licking an art and craft product. It’s manna from heaven for the tabloids to be able to mix toys, kids and drugs in the same story. Christmas come early. Surely, surely, it cannot get any worse than that. Only the added involvement of Britney Spears could generate worse publicity.

A look back through our coverage of the earlier part of the year makes it seem like such an innocent time, before the industry became public enemy number one. But there were still retailers hitting the skids like Arbon and Watts, Toyworld, Rossi’s. Woolies attempting to put the squeeze on its employers and Youngsters revealing the full extent of its own troubles.

But it wasn’t quite a meltdown was it? Recalls have always been part of the trade and the news will quickly move on and pick on something else. There is much to look forward to next year. The possibility of a new force in independent retail as Youngsters and Toymaster continue their rather coy courtship. A re-energised TRA with Gary Grant at the helm. And the mere fact that publicity-wise we’ve hopefully bottomed out now.

More immediately there’s Toy Fair, Hong Kong and Nuremberg to look forward to. Our coverage starts in the next issue and in February of course we have the big one, with a full preview out nearly two weeks ahead of the show itself. Deadlines are already upon us, as I know only too well.

Thanks to everyone who has supported the mag this year and here’s to a peaceful, prosperous Christmas to one and all.

Related

kid tv resize 2.jpg

All about the ad

Ever been suckered into shelling out for a movie by a cynically produced trailer? David Smith has and wonders if some toy advertising is now going the same way.

5_Pocoyo.jpg

All Sheep shape for Nickelodeon

Aardman Animations’ much-vaunted new children’s brand Shaun the Sheep is continuing to make headway round the world following a far-reaching deal signed with Nickelodeon International.

00kittens.jpg

All hail crowdfunding

The world of crowdfunding is playing an increasingly important part in deciding which toys end up in the hands of consumers. Toyology’s Peter Jenkinson explains why it deserves to be taken seriously by our industry.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.