Good news buoys Character

The Character Group has issued a trading statement declaring a substantial increase in like for like sales during the first quarter.
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Group sales for the first four months of the current financial year ending August 31st 2006, which includes the Christmas trading period, have exceeded expectations says the firm, with like-for-like sales nearly 60 per cent ahead of the same period last year.

The statement from the firm said: "Although the Group has been operating in a difficult and very competitive trading environment for some considerable time, the business has made substantial progress both operationally and in terms of sales. Based on the Group’s performance in the first four months of this financial year, coupled with the current strong portfolio of products in the Toys, Games and Gifts division, the Directors are confident that further progress will be achieved throughout the year as a whole.

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