GOOCHICOO: Wooden toys on way

KISS HK to develop a line of wooden toys based on design-led property for babies and toddlers.
Author:
Publish date:
5_Pocoyo.jpg

Baby and toddler brand GoochiCoo is putting the building blocks into place for its licensing programme - signing up KISS HK to develop a line of wooden toys.

The range will launch with tubs of wooden blocks, shape sorters, activity cubes and walker wagons. All will be illustrated with designs and slogans specially chosen for the range, but representative of the Goochicoo style: cartoon babies and toddlers with the brand's signature 'nappitude'.

Click here to read the full story on sister site Licensing.biz.

Related

3407_mypictr_300x300.jpg

SECTOR GUIDE: Wooden toys

Wooden toys continue to sell well, even in challenging financial times. The sector tends to be a favourite with parents and other gift givers and offers a range of traditional, interactive and licensed products. ToyNews found out what's new within the sector.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.