Goochicoo dolls to hit TV

Ad for the new doll range from MV Sports broadcasting now.
Publish date:

The ad, which features an adaptation of Alvin Stardust’s My Coo Ca Choo hit song, will support the line which has had astrong reaction so far across the major retailers and has been picked up by Argos, Toys R Us, Littlewoods, Smyths and others.

Goochicoo is the baby/toddler brand from Backland Studios and features a range of characters with ‘nappitude’, accompanied by slogans that give them an edge, such as King Pong and Been Inside Nine Months.

The MV range features a selection of interactive dolls that can be fed, tickled, put to sleep and winded. Every doll includes a unique feature along with the six other standard functions.

Bulldog licensing has signed a number of deals for the brand including cutlery by Tommee Tippee, branded bedding by Izziwotnot, apparel from Poetic Gem, and wooden toys from Kiss HK, whilst greeting cards are being distributed nationwide by UK Greetings and on Moonpig, the online greeting card site.

Bulldog MD Rob Corney said: “Goochicoo has been a huge hit across a range of categories and these new ads will boost the brand’s profile even further.”



Hama hits TV

DKL announces the bead range will feature in a high profile TV campaign over Easter.


Fashion dolls

Once dominated by the titanic tussle between Bratz and Barbie, the £112m fashion dolls sector is changing, with licensed lines, particularly from Disney beginning to dominate. NPD offers more insight?

5_Mattel Monster High 300.jpg


Despite being one of the most traditional parts of the girls toy market, doll sales remain strong, with many new innovations, interactive features and licensing deals in the sector. We find out what?s new.


Inside Argos TV's studios

We took a tour of the new TV studio and sat down with head of broadcast Paul Tremain, and head of Argos TV, Darren Frost, to find out how the channel works.

Featured Jobs