The ad, which features an adaptation of Alvin Stardust’s My Coo Ca Choo hit song, will support the line which has had astrong reaction so far across the major retailers and has been picked up by Argos, Toys R Us, Littlewoods, Smyths and others.
Goochicoo is the baby/toddler brand from Backland Studios and features a range of characters with ‘nappitude’, accompanied by slogans that give them an edge, such as King Pong and Been Inside Nine Months.
The MV range features a selection of interactive dolls that can be fed, tickled, put to sleep and winded. Every doll includes a unique feature along with the six other standard functions.
Bulldog licensing has signed a number of deals for the brand including cutlery by Tommee Tippee, branded bedding by Izziwotnot, apparel from Poetic Gem, and wooden toys from Kiss HK, whilst greeting cards are being distributed nationwide by UK Greetings and on Moonpig, the online greeting card site.
Bulldog MD Rob Corney said: “Goochicoo has been a huge hit across a range of categories and these new ads will boost the brand’s profile even further.”