Go digital and boost physical sales, urges Nomad Games

The firm has enjoyed success with the digital version of classic Games Workshop board game Talisman, which has notched up sales of over a million units, as well as triumphed with Backgammon Blitz.
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Independent video games publisher Nomad Games has urged the toy industry to embrace new digital integration opportunities – and is actively seeking traditional card and board game brands to take to new online markets.

The call to action from the Cheshire-based company comes following the announcement of its latest release, based on the Games Workshop Warhammer 40,000 epic The Horus Heresy.

Talisman: The Horus Heresy is set for release on PC and Mac formats later this month, with mobile versions of the game to follow in spring.

Nomad Games has enjoyed great success with the digital version of classic Games Workshop board game Talisman, which has notched up sales of over a million units.

Conversely, the firm claims that anecdotal evidence suggests that sales of physical board games are supported by the release of their digital counterparts. It’s this phenomenon which Nomad Games’ MD Don Whiteford wants to highlight to the toy and games industry.

“A digital version of a board or card game doesn’t replace the physical experience and nor should it,” Whiteford told ToyNews.

“But what a digital game can do is provide fans with a way to improve their game and enjoy playing it when it’s not possible to meet with friends.

“We launched Backgammon Blitz, a digital version of a very traditional board game in November and feedback from our community of gamers has revealed just that – our players are using it as a tool to improve their game, as well as being able to play online against others across the world.

“Meanwhile, in the two years since we released Talisman, players have gone on to buy the physical board game. The digital version has given them the opportunity to try it before they go on to invest in the tabletop game.”

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