GMTV polls toy buyers

GMTV has linked up with ToyNews for an online promotion giving suppliers exposure to 1.7m unique users every month.
Publish date:

The deal will enable suppliers to gain exposure to the GMTV audience via a series of competitions on the site, run in conjunction with ToyNews.

To enter the competitions, consumers have to answer a short series of questions about their toy buying habits.

The results of the monthly polls will then be published in ToyNews and on its website, giving readers valuable insight into consumer buying trends.

ToyNews editor, Ronnie Dungan, said: "This promotion is great because it gives us access to valuable consumer research from the great toy-buying public through GMTV’s hugely popular website and it gives suppliers a chance to put their products in front of them too."


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