On the morning of the Dream Toys event, GMTV featured the event on four separate occasions. The two longer pieces aired at 7.39 - 7.43am and 9.08 - 9.12am.
The first section gained 1,051,870 viewers, making up 21.8 per cent share of the available audience. 201,060 of these viewers were housewives with children.
The second slot saw a total of 1,029,240 viewers (16.7 per cent of available audience), of which 188,710 were housewives with children.
To view the coverage on the GMTV website, please click here.