Girls switch on to games market

Girls have finally been conquered by video games according to a new survey.
Author:
Publish date:
5_Pocoyo.jpg

In a worrying development for toy manufacturers, it seems that after years of trying and failing to attract a female audience the video games market has finally cracked the girls market, according to a new survey. Seven-year-old girls love their Nintendo DS more than any of their other possessions, according to a "favourite things" survey carried out by Gogoblin.

With apparently little interest shown in gaming from ages 4 to 6 - when boys are discovering hand held gaming devices - at age seven the Nintendo DS suddenly bursts onto the scene as their favourite toy - preferred by 26 of the girls asked in the survey.

From the age of seven, hand-held consoles take the top spot and go more or less unchallenged until they hit the teenage years. According to the results, by 13 girls value music and friends above everything, and their favourite things become iPods (22 per cent), mobile phones (17 per cent) and computers (13 per cent).

Boy's fave things at the age of seven are split between electronics, construction games and toys, and sports.

By the time they become teenagers, boys are into their games consoles in a major way, 40 per cent of boys love their PS2, Xbox or their Nintendo Wii best of all.

Gogoblin is a site that lets children create lists of the specific toys and games they want for any special occasion, giving parents and friends some much needed guidance.

Related

66_mypictr_200x200(2).jpg

Girls' market

The girls market continues to be a lucrative buy tricky sector, as toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements...

95_mypictr_200x200.jpg

Game on

Despite new pressure from the video games sector, which has moved into social gaming in a big way, a recent Reuters poll showed many consumers are returning to board games and puzzles, as staying in becomes the new going out. ToyNews finds out what is new in the market...

5_BarbieGirlsMP3Web160pxl.jpg

What girls want

Market research specialist Carrick James offers a snapshot of the buying and viewing habits of the young female population from its continuous Child Track research project...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.