Girls' market

The girls market continues to be a lucrative buy tricky sector, as toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements...
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HASBRO - 020 8569 1234

Hasbro is set to launch a range of new offerings from Littlest Pet Shop, FurReal, My Little Pony and Baby Alive.

Littlest Pet Shop returns with 300 brand new pets. The collectables will be supported by a TV campaign, as will the new Day Care Centre play-set. This new addition to the range is packed with features. There is also a new Littlest Pet Shop Deco Pets. The five-inch pets are the perfect canvas for stickers, gems, glitter glue and more.

Lulu My Cuddlin’ Kitty will be the latest addition to FurReal Friends. The cat licks her paw to clean her face, and will roll over for you to pet her tummy and has blinking eyes and moving head.

Lulu will be joined by Zambi the Baby Elephant, which will see 50 per cent of profits go to the Chikumbuso Women’s and Orphans’ Project, which helps children in Zambia who have lost their parents to AIDS.

Zambi comes in special packaging and includes a charity leaflet and bracelet. Lulu, Zambi and Biscuit will be starring in TV campaigns later this year.

2009 brings changes for My Little Pony and by autumn, the seven core cast ponies will have a new look. The characters will also be available as baby ponies with the introduction of the Newborn Cuties range. The Sweetie Belle’s Gumball House will deliver added play value to the core girl audience with over 15 accessories, as well as a light-up oven and moveable lift that plays the My Little Pony theme tune.

The Baby Alive range now features the Better Now Baby. The doll isn’t feeling well, and needs little girls to make her better and comes with lots of accessories.

A familiar face returns to Baby Alive, with Baby Alive Real Surprises. Following on from her outstanding success two years ago, Classic Baby Alive has been refreshed as Baby Alive Real Surprises – a life-like doll that eats and poos in her nappy, which is aimed at girls aged three plus.


Vivid’s new range of interactive feature plush launches in July and is called AniMagic, a range of animals which respond to touch. There’s Peanut My Playful Pup and Dotty My Playful Pup. The more kids play with them the more playful they'll become. Feed them bones to hear them chomp and bark, then stroke them and they will tilt their heads and wag their tails.

The firm will also be introducing Charlie My Cute Kitten. Kids can stroke, love and feed Charlie. Feed her a bottle to hear her slurp, and then rub her back to see her pat her paws, meow and look up at you. All retail at £44.99 and are suitable for age three-plus. Vivid is supporting AniMagic with a 250 strong TVR and PR campaign.

MATTEL - 01628 500 000

Mattel Girls maintains its number one position within the total girls category; 66 per cent ahead of its nearest competitor (Total Girls Toys Value, March NPD.)

With 98 per cent awareness among target girls and over 450,000 registered users on her dedicated website, Polly Pocket continues with new lines for autumn/winter. Additions include the Rollercoaster Hotel, which boasts a large piece count and working roller coaster and lift.

Also available is a refresh of the Pop n Swap range with over 32 fashions in each pack allowing for over 400 different looks. Polly Pocket is pitched as ideal for stocking fillers, offering a range of collectible items across dolls, vehicles and pets at a low price point of £2.99. The range will be supported by TV, PR, print and digital.

New in large dolls is a baby doll that taps into the nurturing play pattern. Baby Sneezes actually sneezes, talks and sings. Little girls can help her get better with interactive thermometer and medicine. Supported with TV investment, PR and online activity.

Also new for autumn/winter comes a line of large dolls based on the Disney Princess line. Girls will be able to collect all their favourite characters but with some new features.

Fashion, technology and play are fused with the launch of Girl Tech Sugar Cubes Worlds in autumn.

Sugar Cubes are tween fashion accessories enabling girls to create and personalise jewellery by combining beads and interactive electronic cubes. In the autumn, Sugar Cubes Worlds will allow girls to transform jewellery creations by unfolding beads and bracelets to build mini environments for their Sugar Cubes.

Password Journal has a new look for autumn. Now with a translucent design, it includes a dual-tip pen for both UV and normal writing, an iPod connection and audio out socket to play music, with memory for girls to store songs.

Girl Tech is supported by a year-long partnership with a girls’ magazines plus TV advertising – for both Sugar Cubes and Sugar Cubes Worlds – as well as PR support.

JUMBO GAMES - 01707 289289

Jumbo is launching the Do We Match game with Hannah Montana. It is a question and answer game which consists of over 100 questions and answer cards. With the Match Makers, players get to know each other’s secret thoughts, what their likes and dislikes are and, after playing the game, will know who to go shopping with, who to borrow clothes from, who to talk to about a secret love interest and more.

The Disney Princess Enchanted puzzles come with special gold foil effect. Puzzles are available in 50 piece, 70 piece and Bumper Pack, which includes six puzzles.

Also available is a Mini High School Musical Puzzle Extra, only 5cm x 7.5cm high, but with 50 per cent more detail than normal puzzles.

BANDAI - 01489 790944

The new KeyTweens range is set to launch in July. The pop-open play-sets, including dolls, pets and accessories, are unlocked using collectable keys. Little girls can escape into the princess world with play-sets including a princess bedroom or bathroom, a tea party or a castle.

Alternatively, they can travel to Africa, China, India or the Arctic with the Adventure World Play-sets.

Dolls, priced from £4.99 to £6.99, are also fully interchangeable and can be used with all the play-sets. The mix and match construction of the dolls allows for adaptable outfits and additional collectable key charms and pets.

KeyTweens is aimed at girls aged four and over.
Bandai will be fully supporting the brand with a TV advertising campaign totalling 300 TVRs, consumer print, online activity and PR. There will also be a dedicated KeyTweens website launching later this year.

Meanwhile, Harumika is the new arts and crafts concept from the firm. Harumika allows girls to create their own fashion label and design a bespoke collection. Aimed at girls aged six plus, Harumika is simple to use. There’s no need for a needle and thread or scissors and glue, all you need are some pieces of fabric and the secret lies in the silicon strip on the back of the mannequins – insert fabrics and they’re fixed.

The Harumika Starter Set will retail at £19.99 and will include two mannequins and a variety of fabrics, accessories and stickers. Once kids are ready to show off their designs, they will be able to upload them at the dedicated Harumika website,

Bandai will be supporting the brand with a TV advertising campaign totalling 300 TVRs, consumer print, online activity and PR. Harumika will launch in August.

MARTIN YAFFE - 01706 717800

Leading Born to Play’s girl’s range is master toy licence Little Princess. Products for spring/summer include the Greenhouse Play-set, with accessories including plant pots, tools and watering can. Also new are four-inch Foam Balls in three designs.

The autumn/winter range introduces Topsy/Turvey Little Princess, which can be turned upside down to reveal a happy or grumpy expression with appropriate phrases. Dress Me Little Princess comes with 12 accessories, including a nurse, pirate and maid outfit. Four themed beanies include Little Princess dressed as a pirate, nurse and in her rainy day outfit. Also available is the Gilbert Backpack, the Pram with Gilbert and the Character Stool.

The LazyTown, Stephanie-themed pink products for spring/summer include an Inflatable Chair, various Play Balls, Tennis Racquet with cover, Hopper, Skateboard, Scooters, Skates and Collectable Character. Autumn/winter products include plush with sound, Sing-a-Long Microphone, Bike, Figures and an Action Play-set.

New to the Dora the Explorer range is the Dora Rocker and My First Bike. Current items include wheeled products in new colourways; furniture and creative play items. Creative play products are also available under the Fifi brand and include Paint Your Own Flowerpots.

There are new furniture items this year from a range of licences including Disney Princess, Disney Fairies and Hannah Montana. New Disney Princess items include School Desk, Bentwood Chair, Patio Set, Character Stool and Disney Fairies Character Stool, available from spring/summer.

For autumn/winter there are new Disney Princess products including Carriage Toy Box, Fold Up Sofa, Stackable Storage and Cabin Bed in the shape of a castle. Disney Fairies autumn/winter products include Table and two Stools, Shelf Unit and Stackable Storage.

Finally, new Hannah Montana items include Shelf Unit, CD Rack, Freestanding Mirror and Storage Chest.

LEAPFROG - 01702 200244

The Leapfrog Tag Reader is available in pink for girls and has a variety of software titles that are girl focused.

Read and swim along with Ariel and Flounder as they explore a sunken boat loaded with treasures. Find out what happens when they are surprised by an unwelcome visitor and their adventure takes an unexpected turn. After the story, play levelled learning activities with Cinderella and Jasmine that help build vocabulary, reading comprehension and phonics skills.

On each page of the Olivia book, see the pig dressing up, singing songs, building sand castles, napping, dancing, painting on walls and going to sleep.

Throughout the story play learning activities that help build reading comprehension skills and foster art appreciation.

Tag books work with the Tag Reader to bring books to life.

HALSALL - 01253 778888

Halsall provides a range of Hannah Montana wheeled and outdoor toys, as well as a light-up dress up mirror. The Hannah Montana 16” Chopper style bike and 18” and 20” Cruiser style bikes feature details such as furry seat covers, glitter frames and handlebar tassels and spinners. The range also includes helmets and In-line skates with flashing light-up wheels. The Hannah Montana outdoor toys range includes a Sports Pack comprising boom bats, a catch ball set, skipping rope and skimmer disc.

Based on the large dolls brand from Zapf Creations, many of the Baby Annabell and Baby Born wheeled toys feature a baby carrier seat. For the older girl, the firm has developed a new wheeled range based on Hello Kitty.

Halsall is also planning further extensions to its Barbie outdoor toys and inflatables range this year, including a new Wheel Barrow Set and a Tennis Trainer that packs away into a compact carry case. The firm also has a range of Disney Fairies summer toys, inspired by the world of Tinker Bell and her friends. The range is targeted at girls aged six to nine years and includes a Pixie Dust Forest Pool, a Paddle Bat and Ball Set, Skipping Rope and assorted Hula Hoops.

The firm is also launching lines across its Mamas & Papas and Silver Cross Junior ranges. The new Mamas & Papas Herbie Pram frame design is a replica of the Mamas & Papas nursery pram with the same contemporary fabric colourway Hot ‘n’ Bothered.

Finally, as Europe’s number one everyday toys supplier, Halsall offers a selection of established girls everyday toy ranges such as Dream Creations baby dolls and dolls play-sets, Girlz and Razzle Dazzle toys, cosmetics, dress up, fashion accessories and craft kits, Cosy Cottage house-hold role-play toys and My Princess Collection fairy-tale toys and dress up.

THE PUPPET COMPANY - 01462 446040

The new Tree House finger puppet set combines many of the elements that have made Puppet Company products successful. Well-designed, interactive toys, which encourage creative play.

The tree trunk is made with six holes for each of the woodland animals to live in. Around the top there are three detailed finger puppets of a Blue Tit, Red Squirrel and Barn Owl.

Each puppet is full bodied with an elasticated entrance fitting to keep it on little fingers.

On the ground floor live three more finger puppets, Badger, Hedgehog and Fox. The Fox is a walking finger puppet so you can slip two fingers into his front legs to make him walk and run.

The tree trunk holds a secret door at the back and this allows one of the firm’s new fantasy finger puppets like a fairy, king, witch or wizard to move in for story telling.
The Puppet Company offers over 750 products to choose from.

FLAIR - 020 8643 0320

This year sees the introduction of The Village Square to the Sylvanian Family range, with its numerous shops and stalls. The Applewood Department Store has over 200 accessories including clothes, toys and display cases all with intricate attention to detail.

Holidays in Sylvania is another new range. The retro-styled Caravan has everything for the Sylvanian family holiday. Autumn will see the launch of Marita May, the Sylvanian Families pleasure boat.

Italy’s top feature doll, and a retail success across France and Spain, Cicciobello will soon be available to girls in the UK. This baby boy doll has unique features and accessories. Built around the characteristics of nurture, love and care, Cicciobello teaches girls the basics of caring for others. The fully interactive features see a poorly Cicciobello being made better and the secret to making him better is random so it’s different every time.

My Life, the virtual life simulator designed for girls and one of last year’s Dream Toys, will have even more play value in 2009 with new cartridges that will extend the virtual world further. Disco World and Summer Party are the new places to be seen – creating additional mini-games, new characters and more.

Hello Kitty will take Flair’s girls’ ranges into the area of retro chic. There are plush figures to collect including the Hello Kitty 10cm Mini Plush in a Gift Box and Hello Kitty 15cm Plush Assortment.

Finally, in creative play the Disney girls’ licences offer products for a wide range of ages that combine characters with new concepts, such as the High School Musical Friendship Bands and Hannah Montana Funky Jewels.

FIESTA CRAFTS - 020 8804 0563

New to Fiesta Crafts’ Tellatale hand puppet range is Cinderella which transforms from rags to riches with a removeable dress and shoes.

Cinderella arrives dressed to impress in a shiny satin and velvet ballgown that will make her quickly spotted by customers. She also has removeable (and perfectly fitting) shiny shoes. But remove her dress and she is once more plain ol’ ‘Cinders’ dressed in rags.

Girls can also include the Tellatale Prince to add to performances.

As with all Tellatale puppets, children get a complete toy with fully made shaped legs and arms that can be played with as dolls, as well as hand puppets.

GREAT GIZMOS - 01293 543221

The 4M My Very Own… range offers artistic chic for girls who want to get creative. There are three new kits in the collection including the My Very Own Fairy Memo Board kit, for displaying reminders and photos. This fantasy-themed kit encourages girls to discover an imaginative world by creating a fairy memo board embellished with ribbon and flowers.

Alternatively, the My Very Own Fairy Mobile kit comes with everything needed to create a hanging mobile of petals, butterflies and fairy friends as decoration for any bedroom.

Continuing with the home accessories theme is the My Very Own Mermaid Curtain kit. Girls can weave each of the five mermaids and then design and make sequined threads to hang them from. Once complete, the curtain can then be placed within any door or window frame.

VTECH - 01235 555545

VTech’s Dora Learning Phone is suitable for girls aged three to six years.

Featuring four modes of play teaching numbers, phonics, letters, characters and music, the educational game features the real voice of Dora.

It also includes a 3D animated, dancing Dora character with seven different types of movement activated by correct answers to questions. Dora Learning Phone includes 12 melodies, light-up number buttons and removable handset.

The Disney Princess Magical Music Laptop is for children from four to seven years.

It features 12 activities where children can use the Qwerty keyboard, magic wand and cursor mouse to interact with the light-up screen as they learn letters, words, maths, logic and memory skills. It also includes three music disks and a disk player.

This autumn/winter, VTech is launching 11 new learning games for V Smile Motion, including girl specific titles My Pet Puppy and Disney Fairies:

My Pet Puppy is for three to five year olds and allows girls to adopt a virtual puppy. They’ll learn about following directions, spelling and shapes and can play musical activities. Features two levels and a two-player option.

The Disney Fairies game is for four to six year-old girls and teaches colours, shapes, numbers, missing letters, vocabulary, matching and features motion based gameplay.

Following the launch of the pink VTech Baby range last year, there are new additions to the category.

The Baby First Steps Baby Walker Pink for kids from six to 30 months, features a sturdy design to support and encourage baby’s first steps, while a detachable learning centre is packed with activities. Textured wheels, easy grip handle and durable design ensure baby gets ample support.

Finally, the Baby Soft Singing Radio is for kids from three to 24 months and is also available in pink. By twisting dials and pressing buttons, babies learn new skills.

Meanwhile, fabric and plastic allow babies to explore new textures, while dials and buttons help develop manipulative skills.

RE:CREATION - 0118 973 6222

There are four different designs of pink Zeebeez, each with its own coloured flower on top. Zeebeez are explosive pocket sized toys: flip, twist and drop onto any hard surface and on impact, it will launch itself skyward as it snaps back into shape.

Re:creation is also offering an assortment of Nintendo DS game cartridge carry cases on keychains. Available in three colours – red, pink and white – each holds four game cartridges and includes a stylus.

There are also four MB Games keychains on offer – working games on keychains. Options include Connect 4, Twister, Etch-a-sketch and Operation. Razor A Daisy scooter is the original kick scooter that is easy to fold and carry in a hot pink design. Features aircraft-grade aluminium t-tube and deck, patented rear brake and folding mechanism.

The Pink pocket mod is a miniature electric euro-style scooter, which travels up to ten miles on a single charge. Features a variable speed chain-driven motor for maximum power transfer, large 12-inch tyres and rear suspension.

GOLDEN BEAR - 01952 608308

The Charlie and Lola range includes Colour in Lola, who wears a plain white dress which can be decorated with the pens and drawing stencil provided.

The wooden Playhouse Play-set with Kitchen Theme enables girls to enter into Charlie and Lola’s world. The set includes Charlie and Lola, a table and two chairs, pink milk, a tomato and a tiger. The collection also includes Daytime/Nightime Lola.

The Peppa Pig range has grown with Peppa Pig’s Fruit and Veg Patch Play-set, Peppa’s Weather Dial, Peppa Pig’s Step n Learn Playmat, Bathtime Play-set and Create n Play Cardset.

Shaun the Sheep and Cry Baby Timmy also have their own range. The firm has also launched a new range of hot water bottle covers.

CHARACTER OPTIONS - 0161 633 9800

After success last year with the Girl Gourmet Cup Cake Maker, the range has now been extended with a menu of craft-in-the-kitchen products to be found under the Let’s Cook banner.

In late summer, the Girl Gourmet Fondant Cake maker will be introduced: a new concept allowing kids to make and decorate cakes using coloured fondant icing and gels. Making the cake is the first stage of the process then, literally any design can be created, although many hints and tips are included to get them started.
Alternatively, Girl Gourmet Sweets allows girls to make jewellery that is good enough to eat.

The Candy Ring Maker is just one item in the collection and comes with everything you need to make edible rings, including jewellery settings, marshmallows, decorative candy, sugar glaze and a protective cap to keep the ring clean and dust free. Candy Bead Studio and Sprinkle Art Jewellery, plus a number of refill packs complete the collection.

Finally, for those who can’t wait till autumn, the Let’s Cook Fruit Factory and Ice Cream Parlour will be the way to create cool fruity treats

Let’s Cook is to be TV advertised and has a late autumn print advertising campaign that will reach three million readers in the target age group. This, together with PR will drive girls to the new Let’s Cook website where further activities and product information can be viewed.

Also new for summer is Style Six, a new creative play collection targeting girls aged eight and over and drawing on their passion for fashion.

Style Six allows a girl to design and accessorise everyday clothing transforming them into custom pieces. There are many kits and refill packs to collect, ensuring an eye-catching display in-store and opportunity for repeat sales.

SCHLEICH - 01279 870000

Schleich’s collection of equine figures contains a range of breeds and colours and includes stables, dressage rings and jumps to collect.

The latest horses vary in size from the Hanoverian stallion, past the smaller Dartmoor Pony with shaggy mane and soulful eyes, down to the Arabian Foal in the act of grazing.

Alongside the single figures, there are horse and rider play-sets depicting different ways to compete on horseback with themes of dressage, racing, showjumping and western.

Schleich’s World of Elves collection combines hand-painted horses with fantasy figures. This year new figures include three Sun Elves – Nimsay, Vialis and Surah. Each figure has wings and ornate clothing symbolic of their people and comes with its own unique extra such as a horse for Surah and a pink lilly pad for Vialis.

ESDEVIUM GAMES - 01420 593500

Bella Sara brings the Trading Card Game category out of the realm of boys only. In addition to the collectable TCG model, it features an interactive online world of horses and fantasy play.

The Bella Sara brand is being relaunched this spring with a sampling campaign to draw in new girls as well as outreach to those who have enjoyed the brand in the past.

The brand is supported by books and video games. Animated TV and DVD series are in development.
Currently available are the Native Lights and Treasures booster pack sets, with the Royalty booster pack available in June. A seven-card booster pack retails at £1.99.

TREASURE TROVE - 01285 762039

For those retailers looking for stability in the girls sector, Breyer can provide a range of equestrian models and accessories. Treasure Trove is now UK distributor of the brand, and has found that even in these challenging times there is still demand for this classic toy – from the Stablemates end of the scale, through to the collectible Classics.

Starting at £2.99 the Stablemates range is an introduction to the captivating world of equestrian collectibles and, more often than not, leads to bigger things in the Breyer collection.

The firm will be continuing Breyer's close association with the real horse world and, in particular, supporting the Riding for the Disabled Association. The latest instalment of this partnership sees an in-store competition, promoting activity sets, which is live now.

In July, Treasure Trove will be sponsoring the RDA’s National Championships at Hartpury College, Gloucestershire, and as part of the association’s 40th anniversary Breyer is also sponsoring a competition to find the RDA’s 40th Anniversary Horse, which will then be produced as a Breyer model in 2010.

Moving up the range into Breyer's Traditional collection, there are also some launches. Just delivered is Breyer’s Pony Club Hero, Pippin.

This authentic model is an exclusive limited edition and is the result of a competition staged with The Pony Club as part of its 80th anniversary celebrations.

Breyer has also helped mark the 50th anniversary of the first screening of the TV series Bonanza.

A traditional model of Cochise, Little Joe Cartwright’s horse, from the classic series is now on the shelves.

MARBEL - 01208 273123

The Dollie High Chair is a sturdy addition to the range, along with the Dollie Bunk Bed. The two-tier bed can be split into two separate beds or be played with as a classic bunk bed. The Dollie can be transformed into a rocking hammock, rocking bed or rocking cradle.

The latest additions to the Plan Toys Dollhouse range include the Chalet Dollhouse. The two sections can be joined together or played with separately.

To accompany the dollhouse is Décor furniture. It features a kitchen, bathroom, living room, dining room, bedroom and children’s room.

And, of course, a dollhouse wouldn’t be a home without a family, so Marbel stocks various dolls to finish the house.

WOW TOYS - 020 7471 0980

Wow continues to enjoy success with its girls range of toys and this year’s additions include the redesigned Katie Camper’s Holiday Friends and Poppy’s Pony Adventure.

Suitable for pre-school children, 18 months to five years, each toy comes with a range of secret functions and compartments for children to discover without the need for any batteries. Sturdy, safe and built to last, they can be played with individually or together as all toys from the range are compatible with each other.

REVELL - 01442 890285

Gee Gee Friends from Revell is a collectable range of horse and stable play-sets. From grooming and exercising, to preparing for events, this range builds up into a whole equestrian estate.

Groom and play with a whole host of Gee Gee Friends.
Each of the pony figures are dressed to suit the day’s activities from dressage to showjumping. With an array of different ponies and horses to collect, you’ll never be short of a friend to play with.

Kids can also have their own stable for their new pony friends. The Gee Gee Friends Westphalian Family set of ponies (£17.99) and Riding Stable (£49.99) affords them the space to pamper their newfound pets.

The multifunctional, and highly adaptable, stable also comes complete with accessories to make sure the Gee Gee Friends always look the best at the show.
In addition, a Jeep and Trailer set (£39.99) is also available.


New from the creative stable of Creativity International is a range of four craft drawers.

Perfect for little fingers and imaginative minds, the range includes children’s licences such as Mister Maker, Numberjacks, Art Attack and Mister Men and Little Miss.

These new kits have been tested in the hands of kids. Each kit contains all the bits and pieces, images, materials, bits and bobs children need to decorate and design their drawers, as well as additional project ideas contained inside.

Each chest of drawers is full of project ideas.
Priced at just £10 these boxes offer retailers and customers positive revenue potential.

CORINTHIAN - 01494 462640

As master toy licensee for the In My Pocket brand, Corinthian is continuing to introduce new play features and play-sets into the series for Puppy, Jungle and Pony In My Pocket.

Joining the Pony In My Pocket range this autumn is the Pony Arena (£24.99), a fold up carry case showground, which allows young pony lovers to create their own day at the gymkhana. With exclusive ponies, show jumping accessories, prize giving podium and trophies, this large set includes everything for a pony show and then folds away for storage. The Pony Arena will be supported by TV ads.

New to the world of Pocketville will also be the Puppy In My Pocket themed Fashion School, which introduces a new play pattern of Fashion Puppy figures wearing clothes and accessories.

Children will be able to prepare for the latest fashion show with exclusive Puppies DJ Freddy and Catwalk Queen Stella. This fold away play-set is also retailing for £24.99, and will be the subject of a new TV advertising campaign starting in August.

The Jungle In My Pocket play-set offering for the year, meanwhile, is being strengthened by two new play huts both with exclusive mum and babies families. Both the Giraffe and Kangaroo Huts will be available from July, retailing for £11.99.

SAMBRO - 0161 707 5555

Sambro has a host of girl’s licensed products including My Little Pony, Littlest Pet Shop, Little Princess, Polly Pocket and Gogo’s Crazy Bones.

Gogo’s Crazy Bones is one of the best selling licences of 2009 and the girls offering focuses on creative rather than swapping. Choose from the Mega Activity Set, Art Case, Lap Desk among others.

The My Little Pony range includes a 13-piece porcelain tea set, a window painting kit and a child-size furniture collection of table, chair and toybox.

Little Princess is currently being aired on Five’s Milkshake and the character voiced by Jane Horrocks is growing even more popular. The Sambro collection reflects the character with a collection of products including a Picnic Felt Fun Set as well as a Scribble and Sketch set.

Polly Pocket products on offer include a Memories Book & Camera and the Friends file.

BRAINSTORM - 01200 445113

New Glow Creations Draw and Glow Projector, from The Original Glowstars Company brand, is aimed at the girl’s market. The easy-to-assemble projector has 12 picture caps, each with a drawing to copy. Project the drawing, trace and colour, then add glow in the dark highlights. Includes bonus projector torch to give glow stickers an extra boost.

Brainstorm’s Glow 3D glow in the dark range benefits from the addition of three new licences. New Disney Tinkerbell and Barbie are aimed at younger girls, while Hello Kitty crosses all generations, appealing to young kids, tweens and teens. Disney Princesses and Winnie the Pooh are bright, colourful decorations by day but at night, when the lights go out, they produce a glowing display.

Also new for 2009 is Zipbin – the toy chest that’s also a toy. Each themed bin has four zips allowing the chest to open up into a playmat. When playtime is over, it zips back up into a storage box.

Zipbins are available in three sizes mini, small and medium and in a variety of themes aimed specifically at girls, including Fairy Castle, Unicorn and Country Stable.

INTERPLAY - 01628 488944

Interplay’s range of craft and science kits, the Wild Science collection, are a mix of science and a girl’s love of making things.

The girls’ Wild Science kits outsold Interplay’s expectations after autumn’s TV advertising, with the Perfume Laboratory and Bath Bomb Factory leading the way.

Each of the kits delivers educational play, mixing aroma science with creativity as girls learn how to make fizzy bath bombs, designer soaps, heavenly scents and perfumer Pot Pourri.

Another TV advertised line is the new Technokits which introduce light refraction and simple motorised mechanics, while creating something to decorate a bedroom.

With the Solar Powered Technokit Rainbow Maker, girls can create rainbows every time the sun shines; while the Solar Powered Butterfly Technokit has everything needed to build a butterfly that flaps its wings whilst basking in the daylight.

H GROSSMAN - 01416 132525

With the decision to return to licensing, 2009 has been a strong year for H Grossman with something to suit everyone with a range girls lines, including the Littlest Pet Shop for the younger girl.

The Littlest Pet Shop range includes a great selection of both outdoor and pocket money toys, such as roller boots, skateboards, satchel skateboards, scooters, tents, yoyos, jet balls and frisbees. Retail prices start from £2.99.

JOHN CRANE - 01604 774949

The new impulse buy collection from Branching Out by John Crane encompasses fondant colours, animals and the element of collecting at pocket money prices.

The Countryside Pencil Sharpeners are painted in pink, white, coffee and cream and stand approximately 5cm tall. This collectable family comprises a mouse, rabbit, squirrel and beaver.

Alternatively, the second collection takes inspiration from the farmyard, with a chicken, pig and cow all included in the set.

The new Safari Pencils boast a different character on its end – a zebra, elephant, lion and giraffe.

Each range is now ready to order via new quick ordering system on the John Crane website.

IMC TOYS - 01904 720908

IMC Toys has developed audio and electronic role-play for the Disney Princess licence, with products including the Intercom which is like a real phone but customised as a telephone from a Princess movie.

This year IMC is introducing a new game: Electronic Hopscotch with music and lights and three different ways to play. Also on offer is a range of musical items, an exclusive Electronic Keyboard with multiple sound effects, accompaniments, plus a record and playback function.

This year Barbie celebrates her 50th anniversary and IMC joins the celebration with a range of musical instruments including bestsellers The Electrical Rock Guitar with Microphone and Amplifier to sing and perform your favourite songs.

IMC Toys is also presenting a new range for this year, with The Electronic Musical Dancing Mat with pre-recorded songs and different game play for girls to learn new choreographies. An MP3 player can also be connected and kids can learn to dance to their favourite songs. Also in the range is a Recordable Microphone to record and play back performances.

The New Tattoo Studio allows girls to decorate themselves or their Barbie doll with Barbie icons. Designed as a beauty saloon that converts into a practical and portable beauty case.

KIDKRAFT - 0208 457 2933

The wooden Large Kitchen and Sweet Pastel Kitchen are decorated in pastel colours. Both include doors that open and close, knobs that click, a removable sink and a clock with moving hands. Even the microwave has a plate that turns, just like mum’s.

The Sweet Pastel Kitchen also comes with a four-piece stainless steel accessory set including a pot, pan, spatula and soup ladle.

KidKraft’s Retro kitchens feature designs that will remind parents of their own childhoods.

The Red Retro Kitchen, for example, comes with a stainless steel pot, a stainless steel pan and a matching red and white cloth apron. The Pink Retro Kitchen’s two-piece design means friends can come over, play together and join in with the cooking.

The Savannah Dollhouse comes with 14 pieces of furniture. Embellished artwork and pretty colours complete the house. The Mia Dollhouse for the more modern little girl features a skylight, a chandelier and six other essential pieces of furniture.

CASDON TOYS - 01253 766411

Casdon has continued replicating the adult world with The George Foreman Toy Grill. Children who enjoy role-playing can cook with this realistic toy, which joins the Dyson Toy Vacuum.

The toy grill includes an imitation side hot plate and comes with realistic sizzling sounds and various pieces of play food. The real Foreman grills are known for draining fat from the food as it cooks. This functionality hasn’t been missed out of the toy and is simulated by the child pressing the large button and water dripping into the tray below.

PLAYMOBIL - 01268 548111

The new Playmobil wedding range is centred on the church, which features the Wedding March tune and chiming bells. Complete with minister, flowers and the bride and groom.

There is also a pavilion, complete with minister, table on which to sign the marriage register on and, of course, the happy couple.

The Bridal Couple set comes with a three-tiered wedding cake, topped with a mini bride and groom. The photographer is also available, as are the flower girl and ring bearer.

The Marquee features the chef and his spread, and guests enjoy a glass of bubbly after putting gifts on the table. At the end of a memorable day, there is the Pianist to provide music. Everyone gathers around the grand piano to hear two melodies.

The Wedding Car arrives to take the couple on their honeymoon, covered with garlands of flowers and dragging tin cans and complete with luggage.

KIDS@PLAY - 01291 627580

Kids@play has launched its new six volt battery-operated Motor Scooter, called The Princess.

Features include tubular steel training wheels, working lights (both front and back) including brake light and three gears giving a maximum speed of four miles per hour. The product is supported by a 12/7 customer service centre, and a manufacturers warrantee and service option.

LITTLE TIKES - 01536 462800

Little Tikes’ iconic Cozy Coupe celebrates its 30th birthday this year, with sales reaching over 20 million worldwide and four million in the UK since its launch in 1979. Average sales in the UK top 133,333 each year meaning that, statistically, by the age of four years, every child in the UK will have either owned or shared a Cozy Coupe.

To mark its birthday, Little Tikes has introduced a Cozy Coupe 30th Anniversary Edition. Over the years, Little Tikes has remained true to the distinctive shape and robust construction of the original Cozy Coupe model.

However, there have been several updates to the Cozy Coupe family, including one, which in particular will be of interest to the little ladies.

The Princess Cozy Coupe 30th Anniversary Edition sports a pink body, baby blue hood and an all new smiling face. It comes with a parent grab handle and a removable foot platform so that youngsters can be pushed, and when they are older, the foot platform can be removed to allow them to zoom off on their own.

Suitable for children from 18 months to five years, The Little Tikes’ Princess Cozy Coupe 30th Anniversary Edition is available online and on the High Street from July.


The continued popularity of Lisa Simpson’s positive character and strong personality has inspired a range of dedicated toy lines as part of the Ladies of Springfield all female licensing programme.

As an A-grade student with an eye on her carbon footprint, Halsall has designed the ideal mode of transport for Lisa. The new lightweight Lisa Micro Scooter incorporates practicality with just the right amount of cute design detail on the footplate and frame.

Ready to go whenever you are, the Lisa Micro Scooter (£19.99) is suitable for girls seven years and over. Halsall’s new Lisa Inflatable Chair comes in bright bubblegum pink featuring the Too Smart For My Own Good slogan. Designed for girls aged four years plus, £14.99.

Tradewinds World Wide is offering the new Lisa Simpson BMX bike. The Lisa Simpson BMX comes with mirror and is available in a 16-inch and 18-inch frame size. With a matching skate style helmet, knee and elbow pads and a Lisa wristband.

The character is also getting involved with the computer games sector, too. A4T has created Lisa-inspired accessories for the Nintendo DS Lite bundles, as well as its latest product launches which include travel packs, clean and protect sticker sets and Wii remote grips.

The products are listed by Game, HMV, Gamestation and Asda.

MANHATTAN TOY - 0208 944 3160

Manhattan Toy continues to build on its Groovy Girls collection.

The range features products designed to reflect and appeal to a girl’s sense of fashion and style, as well as her interests. Suitable for children aged three years plus, each Groovy Girls character has a unique look expressed in her hairstyle, skin tone and outfit. The brand encourages the development of a girl’s sense of identity and individualism, while celebrating friendship and diversity.

The Groovy Girls dolls resemble real-life girls aged nine to ten years-old, have age appropriate bodies and wear clothes girls might choose for themselves. They have accessories, pets and furniture and participate in activities that appeal to young girls.

With over 20 new products launched so far in 2009, look out for the special edition mermaids with their colour-themed handbags, shiny fabrics and removable tails.

New additions to the range include a collector’s edition doll named Darise, as well as Princess Ariana with her sparkling accessories and glittering gown.

WORLDS APART - 0800 389 8591

With its Dream Town collection recently voted number one in role play (Source: NPD December 08), Worlds Apart is set to build on its success with a third play-set.
Crystal Castle is billed as the ultimate Dream Town play-set, with the company saying that it offers hours of fairytale role play.

With turrets, grand entrance doors and drapes, this detailed castle opens up into two halves, with one half fitting inside the other for storage.

Girls can get into character by dressing up in the princess dress that comes with the play-set and there’s a sparkling banqueting set included.

Voted one of the Best New Girls’ Toys at London Toy Fair 2009, Crystal Castle is aimed at children aged three-plus making it ideal for those who have previously enjoyed the traditional role play of the Dream Town Rose Petal Cottage or Cherry Blossom Stores, and are now ready to move into the fantasy world for new play scenarios.

Worlds Apart is supporting the launch of the Crystal Castle with a dedicated 20-second TV ad and extensive PR and marketing support.

SANTORO - 01709 518100

New for 2009, Santoro is offering a range of products in the Jeli Deli Kitty Cat design including a range of bags and purses, a stamper set, mini egg highlighters and trinket box.

Also new to the Tutti Cuti Best Friends line is a range of bags and purses, glitter globes, a trinket box and mini egg highlighters.



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