Giochi buys Flair

After an on-off courtship stretching back to last year, Flair Leisure has finally been bought by Giochi Preziosi.
Publish date:
Social count:

The firm has acquired 95 per cent of Flair which it has been working closely with for the last two years, most recently on bringing the Gormiti brand to the UK.

Peter Brown will continue as chief executive of the firm and the team will be unchanged.

Brown (pictured), said: “We are delighted to have joined the Giochi Preziosi family of companies. Over the last two years we have got to know Giochi Preziosi and we have admired their high levels of professionalism in both marketing and product development.

"Gormiti is an outstanding example of a highly successful brand which Giochi Preziosi has created themselves. Equally, in the girls’ electronic category, My Life has proved that the toy industry can regain young consumers previously lost to the world of computer games.

“When we started Flair in 1999 we promised our shareholders that at the right time we would provide them with an exit. That time has now come. At the same time a significant proportion of Flair’s staff will also benefit as share option holders.”

Richard Beecham, Flair’s outgoing chairman, said: “The shareholders are very pleased with their investment in Flair. I am proud to have helped Peter and his team grow so successfully over the last nine years. I am also pleased that Peter and all the management team and staff will continue within the Company”.



Champion Giochi

This month our US correspondent ruminates on Italian toy giant Giochi Preziosi's move into the North American market and examines the chances of a successful Gormiti launch...


Flair admits merger talks

Flair has confirmed that it has been in discussions with Giochi Preziosi with regards to a possible purchase by the Italian firm, but any such deal seems to have put on the backburner, for now.


Flair not looking for buyer

Flair boss Peter Brown has stressed that the firm has not put itself in the shop window, despite its aborted acquisition talks with Giochi Preziosi.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.