Gibsons and Rubik's join forces - ToyNews

Gibsons and Rubik's join forces

“Rubik’s Cube was the perfect brand for us as the iconic shape is so easily recognisable and loved by so many."
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Leading puzzle-maker Gibsons has joined forces with Rubik's Cube to produce a new 500-piece puzzle based on the iconic '80s toy.

As the latest addition to Gibson's Iconic Brands Collection, Rubik's joins the likes of Marmite, VW and Pringles, who have all received the puzzle treatment, complete with their own larger-than-life packaging.

First created in 1974 by Professor of Architecture Erno Rubik, the Rubik’s Cube is more than just a toy – it’s a mathematical wonder, a competitive pursuit and an emblem of the 1980’s. Gibsons have taken the iconic magic cube and turned it into a devilishly difficult, double-sided, 500 piece impossi-puzzle that is sure to test even the most advanced jigsaw puzzle enthusiasts.

“Rubik’s Cube was the perfect brand for us as the iconic shape is so easily recognisable and loved by so many," said Emily Charles, Gibsons’ product development manager. "Moreover, we wanted to create a jigsaw puzzle that was just as tricky as the cube itself, and we have definitely achieved this with the double sided impossi-puzzle – it’s not for the faint-hearted!”

Retailing at £15.95, the Rubik's Cube puzzle will be available from January 2018.

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